The Modern Woman

The modern woman does it all. Her life is filled with family, friends, a career and a closet to span four seasons. Her days are neither a catwalk nor a cake walk, but a happy medium somewhere in-between. The roles she plays are vast and filled with variety. She can go from an early morning workout, to a mid-day meeting, followed by a dusk dinner party, all within a 12-hour window. Her life isn’t simple, its multi-dimensional. Just like there are shoes for every occasion, a watch for every event deserves thought and attention.

Sleek & Sporty

Athletic or athleisure, without a doubt women today are on the move and they dress the part. A watch for both function and fashion is a must-have for many. Today’s sports watches for women are designed to be fit-minded and fun. Utilitarian or utterly unique, her sports watch should be easy to wear and effortlessly enjoyable regardless of style.

Diamond Décor

The yin to the classic yang, her collection deserves a timepiece that makes an impact. A watch that pairs a precious metal with diamond detail can easily double-up as a gorgeous piece of jewelry. Elegant aesthetics and fine craftsmanship create a statement piece with personality.

Classically Conservative

Crisp and clean, a classic watch is simplicity at its finest. The design is made to span decades. A classic watch could easily be mistaken for an heirloom, though the current trend for ladies is slightly larger in case size than those of previous generations. The uncomplicated dial and unassuming elegance is a style that suits almost all occasions.

Tiny Treasures

As the saying goes, though she may be little… she is fierce. Faultlessly female, these miniature watches are having a major moment. Tiny timepieces are starting to steal the spotlight from their larger counterparts. Often worn with bracelets in ladylike layers, tiny timepieces are more than just a passing trend.

Kiss of Color

A strap watch may seem like a simple request, however a touch of color can instantly pull together an outfit and place her in the category for best dressed. There is something to be said for how a black patent leather strap is classically chic, but a cherry red or velvety blue crocodile strap is bold and beautiful. The strap on a watch is the grand finale to any fine fashion moment.

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