TUDOR: Birth of a Brand
The TUDOR Watch Company was started in 1946 by Rolex founder Hans Wilsdorf under the ideal of creating a watch that offered the same quality features and dependability of Rolex at a more accessible price-point. Wilsdorf named this new company “TUDOR” and featured a decorative rose as part of its logo to pay homage to the Tudor period of England. In the beginning, Rolex helped launch TUDOR watches into the world but TUDOR quickly found their niche and built a name for themselves built on their creative design aesthetics.
Forging Their Legend
Throughout TUDOR’s history, they have been committed to creating a timepiece that is not only stylish but also possess technical design and functionality. They have managed to find a harmonious balance between elegance and performance with their watches. The chic design of TUDOR watches has a refined retro feel with a modern twist. TUDOR offers a diverse lineup of watches that satisfy a wide range of personalities, from rugged dive watches cast in titanium to elegant 18k gold dress watches.
Their commitment to style and performance has led them to be the Official Timing Partner of Ducati as well as the FIA World Endurance Championship. With strong ties to racing, it’s no wonder many of TUDOR’s watches are equipped with technical features such as a chronograph.
Big News From Basel
TUDOR surprised the luxury watch industry this year with the announcement that they will produce their own in-house watch movements that are 100% Swiss made. Moving TUDOR into the next level of watch making expertise, this decision further diversifies TUDOR as a brand and deepens their appeal with watch enthusiasts. Two movements have already been introduced; one in the newly released and much anticipated North Flag and the second has found a home in the ever-popular Pelagos.
(PICTURED AT TOP) A magnificent example of a tool watch, the Pelagos is one of the most Complete traditional mechanical divers’ watches available today. Presented in two color combinations, the Pelagos now features TUDOR’s new in-house movement—the Manufacture TUDOR MT5612.
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