Rolex Datejust 31
Oyster, 31 mm, yellow gold
m278278-0034

Price $31,200
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Rolex Datejust 278278
  • Reference
    278278
  • Model Case
    Oyster, 31 mm, yellow gold
  • Bezel
    Fluted
  • Water-resistance
    Waterproof to 100 meters / 330 feet
  • Movement
    Perpetual, mechanical, self-winding
  • Calibre
    2236, Manufacture Rolex
  • Power Reserve
    Approximately 55 hours
  • Bracelet
    President, semi-circular three-piece links
  • Dial
    Silver set with diamonds
  • Certification
    Superlative Chronometer (COSC + Rolex certification after casing)

Silver dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterized by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. 

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. 

Wixon Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches. 

HOW TO SET YOUR Datejust

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of color. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matte or grained. Each of the flowers is lit from within by a diamond set into the center.

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THE CLASSIC WATCH OF REFERENCE

Rolex Datejust

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