Rolex Datejust 31
Oyster, 31 mm, Oystersteel

Price $7,100
All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
  • Reference
    278240
  • Model Case
    Oyster, 31 mm, Oystersteel
  • Bezel
    Domed
  • Water-resistance
    Waterproof to 100 meters / 330 feet
  • Movement
    Perpetual, mechanical, self-winding
  • Calibre
    2236, Manufacture Rolex
  • Power Reserve
    Approximately 55 hours
  • Bracelet
    Jubilee, five-piece links
  • Dial
    Pink
  • Certification
    Superlative Chronometer (COSC + Rolex certification after casing)

Pink Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterized by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Oystersteel

Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.

The Jubilee bracelet

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. 

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. 

Wixon Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches. 

HOW TO SET YOUR Datejust

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of color. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matte or grained. Each of the flowers is lit from within by a diamond set into the center.

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Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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