Rolex

Datejust 31

Oyster, 31 mm, Oystersteel
Price $6,600
All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therefore subject to variations.
Rolex reserves the right to modify the prices and models on this website at any time.
  • Reference
    278240
  • Model Case
    Oyster, 31 mm, Oystersteel
  • Bezel
    Domed
  • Water-resistance
    Waterproof to 100 metres / 330 feet
  • Movement
    Perpetual, mechanical, self-winding
  • Calibre
    2236, Manufacture Rolex
  • Power Reserve
    Approximately 55 hours
  • Bracelet
    Oyster, flat three-piece links
  • Dial
    Pink
  • Certification
    Superlative Chronometer (COSC + Rolex certification after casing)

Pink Dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.

Oystersteel

Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.

The Oyster bracelet

The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Wixon Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature aesthetic styles.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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